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Daniele Penna

Marketing & Communication

Daniele Penna has developed his career mostly within corporate environments and specifically within major financial institutions. With a master’s degree in Economics, he started working for Deutsche Bank, specializing for the following 5 years in marketing and brand management, dealing with sponsorships, media strategy and events. After a stance at Capitalia, where Daniele covered roles focused on strategic marketing, advertising, media planning and sponsorships within the External Relations and Communications department, in 2007 he joined Unicredit as VP in the Group Identity and Communications area.

Before joining OCTO he was Partner and Head of Sport & Entertainment Practice of the consulting firm Be Shaping the Future.