Good morning, Mr Farina. Thank you for your time today.
Can you briefly tell us the history and positioning of your company?
It all started over sixty years ago, with a clear vision: to bring mobility closer to people. From the first Volvo dealership in Maddaloni, our story has been made up of bold choices and continuous growth. Today, we represent 17 of the most prestigious brands, with solutions that cover every need. We have kept our values intact – transparency, reliability, and customer centricity – and transformed them into the engine of innovation. We believe in simple, personalized, and sustainable mobility. And we commit every day to offer not just cars, but experiences. To us, the future is already here. And we are ready to lead it by listening, innovating, and always staying one step ahead.
What are the Key challenges pertaining to mobility today?
We are going through one of the greatest mobility revolutions. Sustainability, electrification, autonomous driving and digitalization are not just trends but realities which require infrastructure enhancement, and a systemic vision. The real turning point is now the customers who navigate through channels, seeking seamless, digital and integrated experiences. They need solutions rather than complexity. Thus, our role is not just to sell, but to guide this transformation – with vision, pragmatism, and, above all, active listening. Only those who can evolve at the speed of the customer can truly make a difference.
How significantly does digitalization impact the perceived quality of your services?
Completely. Today, digitalization means competitiveness. Here at Gruppo Farina, we have transformed every process, becoming a paperless, fast and sustainable company. The customer experiences a connected, seamless journey without interruptions: from the first contact to post-sales support. Advanced CRM, digitized logistics management and smart assistance: every phase is traceable, transparent and integrated. This allows us to be present, reliable and responsive. Technology is the tool.
The real goal is to build trust. And we do that every day, with precision and care.
Why did you choose OCTO as a partner? What advantages does it offer?
Because in a world that is moving towards smart mobility, we need partners that are up to the challenge. Along with OCTO, we share a vision: technology at the service of people. Their platform allows us to offer advanced services: real-time tracking, personalized policies, predictive assistance. It’s not just a technical upgrade; it’s a strategic leap. We transform data into tangible value, strengthening our proposal as a complete, connected, and reliable mobility partner.
With OCTO, we don’t just sell cars since we are building the future of mobility, one experience at a time.