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OCTO Smart Talks – Behavioural Policy Design (Ita)

Innovative solutions for the benefit of all the stakeholders


Marco Brachini – Direttore Marketing, Brand e Customer Relationship at Sara Assicurazioni
Eugenio Lamberti – Senior VP Sales Italy & Spain at OCTO


Tiziano Della Spina – Head of Regional Marketing & Communication EMEA at OCTO


04th November 2020 – 3.00 pm CET
Duration – 35 min

Digitalisation marked the shift from traditional to “innovative” policies, allowing insurance companies to offer cutting edge solutions and improve customer interaction. In this scenario, insurance companies that invested in a Digital Solution managed to improve the Customer Experience multiplying contact points and better leveraging on dialogue opportunities. This is the path Sara Assicurazioni is walking through the adoption of Guido Bene, a state of the art policy built around the insured, not only on a corporate level but in the very definition of its own policy.

OCTO supports Sara in this path by offering know-how and advanced-technology solutions able to satisfy ever evolving needs.

Follow our “OCTO Smart Talks” to find out more.

This webinar was held in italian with interactive Smart Q&A.

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