Sara Assicurazioni and OCTO launch “Ruota Libera Moto”: the new telematics policy for two-wheel vehicles
Rome/Milan, April 21, 2026 – Sara Assicurazioni expands its offer in the motorcycle segment with Ruota Libera Moto, the new telematics policy developed together with OCTO, designed to offer greater safety and dedicated services to motorcyclists. The new product enriches the Ruota Libera line and fits into the company’s strategic path aimed at consolidating its presence in the mobility sector, through increasingly digital and personalized solutions.
The initiative arises from the collaboration with OCTO, global leader in telematics and data analysis for the insurance and mobility sectors, with the objective of bringing also to the two-wheel world an evolved protection model, based on connectivity and value-added services.
Ruota Libera Moto integrates advanced functionalities based on telematics, artificial intelligence and data analytics, including:
• automatic accident detection with activation of the 24/7 Operations Center
• timely activation of assistance in case of need
• search and recovery of the motorcycle in case of theft
• vehicle location in case of need or disputes
• digital services for a simple and immediate management of the policy
The solution introduces an innovative protection model, based on the use of driving data, with the objective of improving customer safety and enriching the insurance offer with advanced services. An approach that transforms the policy into an active protection system, capable of accompanying the motorcyclist at every moment of the journey, generating value in terms of safety, prevention and service quality.
A distinctive element of the initiative is the integration between insurance expertise and advanced telematics technology, which allows to offer a protection system specifically designed for the motorcycle world, combining prevention, assistance and connected services in a single experience, in addition to a special discount on MTPL and up to 50% on fire, theft and robbery cover.
“With the launch of Ruota Libera Moto we take a fundamental step in the expansion of our range of telematics solutions, extending to two wheels a protection model already successfully consolidated in the car sector. Our objective is to build a real mobility ecosystem that, thanks to the integration of advanced technologies, allows us to offer motorcyclists not only a policy but an active protection system capable of guaranteeing safety, convenience and personalized digital services.” said Marco Brachini, Director Marketing, Brand and Customer Experience of Sara Assicurazioni.
“The partnership between Sara and OCTO further expands, including also motorcycle customers through a high value-added offer. Thanks to an innovative telematics solution, technology is transformed into an evolved system of prevention, safety and assistance for the protection of the motorcyclist.” stated Eugenio Lamberti, SVP, Sales Leader Italy of OCTO.
With the launch of Ruota Libera Moto (telematics), Sara Assicurazioni and OCTO confirm their commitment in the development of innovative insurance models, capable of combining technology, safety and customer centrality, contributing to the evolution of two-wheel mobility in an increasingly digital and sustainable way.
About OCTO
For over 20 years, we have been developing integrated solutions that enable us to support our clients in seizing the opportunities offered by smart mobility and digital transformation. Thanks to an innovative approach based on Artificial Intelligence, we have developed advanced algorithms for accident detection, driving behavior analysis, claims management, and consumption optimization. These solutions allow us to meet the needs of key markets, such as insurance and mobility, with a strong focus on modularity and customization. Our scalable and modular data analytics platform delivers solutions for the Insurtech and mobility markets, helping partner companies transform the way they manage and grow their business.
A robust and purpose-driven ESG strategy ultimately guides our market proposition, focusing on the development of solutions that support the energy transition and data-driven urban planning.
OCTO has profiled 20 million drivers and holds the world’s largest telematics database, based on 610 billion kilometers of driving and over 13 million crashes detected. octotelematics.com
Sara Assicurazioni
Sara Assicurazioni, the first European example of a joint venture between a consumers’ association – ACI – and an insurance company, was established in 1946 with the objective of making available to motorists a wide range of insurance services. Sara Assicurazioni is today the official insurance company of the Automobile Club d’Italia and represents a point of reference for Italian families and for all needs related to personal safety, assets and standard of living. Its commercial organization consists of a structure that includes over 600 agencies and approximately 1,500 points of sale. In addition to Sara Assicurazioni, the Group includes Sara Vita, a company specialized in savings, investment, pension and protection solutions; ACI Global Servizi, a company specialized in roadside assistance and support services; and Sara Services for beyond insurance services.
OCTO Media Contact
Adriana Zambon
Phone +39 339.3995640
press@octotelematics.com
Sara Assicurazioni Press Office
Marcello Villa
marcello.villa@ecomunicare.com
333 8195515
Sara Agnelli
sara.agnelli@ecomunicare.com
340 6058321
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