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OCTO Interview – Nino Tarantino -President North America

  • Today OCTO Americas operates in an extremely competitive and dynamic market: what do you believe are the key elements that truly allow OCTO to stand out in the United States?

OCTO combines several elements that today represent a real competitive advantage in the U.S. market: experience, technological capability, and a strong data-driven culture. In the United States, the level of competition is extremely high, but at the same time customers and partners are increasingly looking for concrete, scalable solutions capable of delivering tangible value. What truly sets us apart is our ability to transform data into actionable insights for insurers, mobility providers, and drivers, through an approach that combines innovation and reliability.

In addition, OCTO brings a strong international vision: we can leverage expertise developed across different markets and apply it flexibly to the specific needs of the U.S. market.

Finally, I believe one of the most important aspects is our ability to continuously evolve. The market changes rapidly, and we have consistently demonstrated our ability to anticipate trends by investing in AI, analytics, and new connected mobility solutions.

  • The American telematics and connected insurance market is evolving very quickly: what do you see today as the main challenges — and opportunities — for OCTO in the United States?

The American market is certainly one of the most dynamic and competitive in the world. The main challenge is bringing innovation into a context where insurers, OEMs, and end customers demand solutions that are increasingly personalized, while also being transparent, secure, and easy to integrate.

For OCTO, however, this also represents a major opportunity. Demand for Usage-Based Insurance models and solutions based on real driving data continues to grow, driven by the spread of connected vehicles and insurers’ need to assess risk more accurately.

At the same time, in the United States, the topics of privacy and user consent regarding data usage have become central. Here, OCTO can truly stand out through a responsible approach: transforming telematics data into tangible value for insurers and drivers, while keeping trust, security, and transparency at the core.

The real opportunity, therefore, is to position the company not only as a technology provider, but as a partner capable of guiding the American market toward a more advanced, sustainable, and customer-centric connected insurance ecosystem.

  • Looking ahead to the next few years, which technologies or trends do you believe will have the strongest impact on the world of mobility and connected insurance?

Over the next few years, we will see an increasingly strong convergence between artificial intelligence, connected vehicles, and data-driven insurance models. I believe the most significant shift will be the transition from a reactive approach to a far more predictive one: not just managing risk after an accident but helping prevent it altogether.

AI will play a central role, particularly in the real-time analysis of driving data, automated claims management, and policy personalization. Today, insurers are investing heavily in dynamic risk-scoring models and claims automation processes based on machine learning.

However, I believe the real transformation will concern the way companies build an ongoing relationship with customers. Offering a simple insurance policy will no longer be enough: users will increasingly expect personalized experiences and services capable of generating real value in everyday life.

We can think, for example, of prevention tools, intelligent assistance, driving coaching, or offers built around real behavioral data. Connected insurance will therefore evolve into an integrated ecosystem of services, where technology, customer experience quality, and the ability to anticipate people’s needs will truly make the difference.

  • A more personal question: after having had an experience outside OCTO and then choosing to return, what made you realize this was still “the right place” for you?

My experience outside OCTO gave me the opportunity to observe the market from different perspectives and work with different organizational models and international businesses. This allowed me to appreciate even more OCTO’s solidity, its ability to innovate, and the quality of the people who are part of it.

Coming back meant reconnecting with an environment that has a clear vision, strong expertise, and a culture focused on continuous innovation and evolution.

At a time when the connected mobility sector is evolving so rapidly, being able to contribute once again to the company’s growth — especially in the American market — is an incredibly exciting challenge, both professionally and personally.

Thank you for your interest in our Mobility and Insurance services!

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