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The Year in Review

Octo Telematics Milestones in 2015

As we near the end of the year, it is clear that the adoption of telematics systems and services is on the rise around the globe, driven by convenience, greater safety and a vast range of added value services. And it has been another fantastic year for Octo Telematics and its 151 insurance partners, carmakers and rental companies around the globe, too. 

Octo currently has 3.8 million customers on roads throughout the five continents and has amassed a 96-terabyte database. Octo currently records, processes and stores 278,000 data points every minute to drive the development of state-of-the-art telematics insurance products and services.

Insurance telematics is steadily moving away from its original niche market, towards a larger consumer basin attracted by safety features, custom-tailored insurance policies and attractive added value services. According to Berg Insight, the number of telematics service subscribers (using embedded systems) will continue to increase at 39.9% per year, surging from 20.5 million subscribers in 2014 to over 153 million subscribers by the end of 2020. 

Gartner Research has predicted that by 2020, in four years’ time, there will be one quarter billion connected vehicles on the road, while McKinsey & Company estimates that the global market value for connectivity devices and services will rise from the current €30 billion to €170 billion by the same year.

Indeed, new surveys report that telematics is actively improving driver behaviour. And this is great news for Octo Telematics, an insurance telematics market pioneer, founded by CEO Fabio Sbianchi in 2002. 

Here is a brief review of the salient new partners, services and devices presented by Octo Telematics in 2015.

Octo Rider

Octo Presents “Octo Rider 1” for Motorcyclists

Octo Rider 1, the first telematics-based insurance product that was conceived and designed for two-wheeled vehicles, not only provides motorbike drivers with custom-tailored “pay as you drive” insurance policies, but also includes a range of added value services such as motorbike geo-location, which is useful in case of theft, and emergency service requests for accidents.

Octo Telematics Launches “Octo Rider 2V”

Octo Rider 2V is the first video recording system conceived for motorcycles and scooters. The device, which automatically records data and video of all accidents and critical situations, provides clear and unequivocal evidence of accident responsibility.

Pramac Racing Team Sponsorship

Octo Sponsors Pramac Moto GP Racing Team

Octo became the new title sponsor for the Pramac Moto GP Racing Team that is now officially called the Octo Pramac Racing Team. After the launch of Octo Rider 1 in March, this new technology partnership with Pramac Racing will allow Octo to test and develop new innovative products and services for scooter and motorcycle drivers.

Octo also became the new title sponsor for the Silverstone Moto GP. Fabio Sbianchi said: “Silverstone is the home of MotoGP in the UK and The Octo British Grand Prix is a huge platform to demonstrate Octo’s commitment to international motorsports and to further our connected car and bike telematics services. 

Octo U at Silverstone

Octo Presents “Octo U” App

Octo Telematics presented a new smartphone app – Octo U – that not only allows drivers to track, score and improve their driving style, but also provides participating insurance partners with an accurate and detailed risk profile of each motorist.

One million UBI-users 

Octo USA Tops One Million Milestone

Octo Telematics, which launched on the North American Market in 2011, has sold over one million UBI-user devices there. It currently has 12 live UBI partner programmes in the United States and Canada, with two more set to launch by the end of 2015.

Main Partnerships

Octo Partners with IBM and The Weather Company

Octo Telematics partnered with IBM and The Weather Company to power its Octo U app with real-time weather data and perfect the app’s driver scoring algorithm. Octo U is a free mobile app that uses proprietary algorithms to offer custom-tailored pay-as-you-drive – or usage-based-insurance – quotes based on driver behaviour. 

Octo Telematics Partners with General Motors

Octo Telematics partnered with General Motors to provide usage-based insurance and fleet management solutions using General Motor’s OnStar technology. The new services will be available to insurers and fleet providers across Europe starting in mid 2016.

For further information:

Telematics for the future

What will the next services provide in the short and long-term?

Insurance telematics has already vastly redefined the automotive industry and business analysts agree that telematics is set to continue this trend, forecasting that the adoption of connectivity and telematics services and products will sky rocket by 2020. 

However, these projections are based on current technological know-how. The real turning point will be represented by the introduction of new products and services that are not even conceivable in terms of today’s technology and knowledge. And this point is not necessarily that far off into the future.

Futurologists, who refer to this turning point as the singularity, as the moment in time when artificial intelligence and other technologies will lead to innovation on a scale never seen before in human history, forecast that it will take place somewhere between 2030 and 2045.

Until then, however, let’s look at forecasts grounded in a more mundane, albeit interesting panorama of technological innovation and disruption. What are the trends that will characterize telematics in 2016 and beyond?

Faster and Greater Data Transmission

As we approach a scenario characterized by connected cars, multiple radio access technologies will come into play. Although, LTE connectivity (also known as 4G) is expected to grow the fastest, the increasing demand for real-time information transmission and exchange, as well as on-board infotainment services, will seek to fully exploit all existing technologies, including older 2G and 3G standards.

More Efficient Exploitation of Data

Big data collected by telematics systems will be mined and used for far more than the mere tracking and tracing of vehicles, or to understand how to get from one point to another. Telematics data can also be precious to other software systems, such as enterprise “just on time” mechanisms, thereby serving as a tool to optimize a wider range of business processes. 

Moreover, companies are going to seek to share both raw and processed data across a variety of software platforms. Indeed, allowing systems to share information across platforms will make the same data fare more powerful and valuable.

Increased Use of Video

While Octo Telematics has already introduced video recording features to its services with Octo Rider 2V, we will soon see a greater acquisition of video information to capture exactly what the driver was doing – or not – at the time of an accident or other driving event. Improved transmission rates and compression algorithms will allow constant video feeds that will be useful both to determine who caused an accident, was well as to help companies point drivers towards safer driver styles. 

Towards the Future

Each year, telematics services grow more powerful and automated. Every year, we move closer to the reality of self-driving cars. While 2016 will certainly not mark the commercialization of self-driving cars, further tests will be conducted on roads around the world to perfect a wide range of telematics systems. 

What will continue to evolve – and grow more popular – in the short-term are semi-autonomous features such as hazard lights which flash automatically under hard braking (or when a vehicle is following too closely at higher speeds), external air bags (for pedestrians), rain-sensing automatic wipers, lane-wander driver alerts, lane-wander auto-correction, automatic emergency proximity breaking (already reducing rear-end collisions), automatic road sign identification and similar technological features. 

For further information:

Connecting Cars

What factors are driving us towards a world of connected cars?

The increase in the adoption of telematics systems is on the rise worldwide, driven by convenience, greater safety and a vast range of attractive added value services. At present these services are either integrated through smartphones and tablets or embedded directly into cars. However, in the long run, embedded systems are expected to clinch the market. In the European Union, for example, all new cars sold as of October 1, 2017 will have to be mandatorily equipped with the e-Call emergency alert system.

Gartner Research has predicted that by 2020, in four years’ time, there will be one quarter billion connected vehicles on the road and that during the next five years, the proportion of new interconnected vehicles will increase dramatically, making connected cars one of the major nodes in the evolving Internet of Things.

McKinsey&Company estimates that the global market value for connectivity devices and services will rise from the current €30 billion to €170 billion by 2020. As a matter of fact, the report also indicates that 13% of buyers are no longer willing to purchase a new vehicle without Internet access and over 25% already prioritize connectivity over features such as engine power and fuel efficiency.

And while connected cars may still be viewed by many as a luxury feature, James F. Hines, Gartner Research Director, points out that “The connected car is already a reality, and in-vehicle wireless connectivity is rapidly expanding from luxury models and premium brands, to high-volume midmarket models.”

Added value services and driving analytics will be the key revenue sources for the connected car environment. Indeed, Infonetics Research predicts that this revenue stream will reach a value of $16.9 billion worldwide. “The connected car services market is growing at a 25% compound annual growth rate (2013–2018), nearly 21 times the growth rate expected for traditional mobile voice and data services during the same time period.”

Finally, a key factor in the evolving connected car environment will have to be played by a new mind-set: drivers who truly comprehend the advantages at hand and agree to release and share telematics information. As Business Insider reports, there will 220 million connected cars on the road by 2020, but only 88 million drivers will have activated connected services. Indeed, a car that connects to the Internet is not the same as a car connected to the Internet of Things.

For further information:

Approaching the Cognitive Era

Octo participates in the IBM Exchange on big data and digital intelligence

Eighty per cent of the world’s data is currently unstructured and effectively invisible to computers. Imagine the possibilities for your business if you could not only peer into that 80% but make sense of it too. What if you could turn it into knowledge to enable you to foresee the future – and then change that future?
“Leading 
in the Era of Cognitive Business” Report, IBM

The present is about collecting, analysing and understanding data; the future is about instant pattern recognition. Indeed, Umberto Callegari, Global Head of Digital Octo Telematics, emphasised how “It only takes 1.5 seconds of advance warning to prevent cataclysmic collisions” at the IBM CIO Leadership Exchange (Paris, November 5-6, 2015).

Octo was invited to the IBM event as a trailblazer in the collection and mining of big data. In fact, as a global leader in insurance telematics services, Octo has collected telematics data for over 13 years, analysing over 191 billion data points and developing a 61-terabyte database. Octo currently connects ca. 4 million drivers around the world.

Octo has also recently presented a new app – Octo U – that integrates big data collection with the “forensic analysis” of driver behaviour. This new service, developed in partnership with IBM and The Weather Company, allows drivers to understand their driving habits and encourages safer driving. Moreover, as Umberto Callegari points out, “checking driving data will eventually become a daily habit.”

Notwithstanding the growing amount of data that is collected and our steady journey towards a sensor-laden networked world, IBM reports that ca. 90% of the information generated by the Internet of Things is never collected or analysed, and 60% of it loses value within seconds, but it will not be long at all before an increasing amount of data becomes instantly available.

Indeed, enterprises will soon be able to gather and analyse data from a variety of locations in real-time to truly garner a pattern recognition capability that will save lives, time and money, whilst increasing both safety and comfort. It is what IBM Chairman, President and CEO Ginni Rometty describes as “journey to become a cognitive bank, to become a cognitive retailer, to build a cognitive supply chain.” And as a global pioneer and leader in insurance telematics, Octo is ready to unleash the full potential of the “Era of Cognitive Business.”

For further information:

Four Key Trends In Usage Based Insurance

Insurance telematics programs have grown at an unprecedented pace in 2015! Through supporting 14 programs in North America, we’ve observed four key trends that have emerged in the Usage Based Insurance (UBI) market.

1) Leave-In Model

Most production UBI programs use technology for a short time (typically less than 6 months) and based on the policyholder’s driving during that period, a score is derived and a discount is earned. The customer returns their device and the earned discount is applied at renewal. Outside of a discount, this approach provides little value to the policyholder and robs the insurer of valuable data. We’re noticing a trend toward companies adopting a leave-in model whereby the device remains with the customer indefinitely. Insurers are realizing how temporary programs expose them to wide swings in data associated to seasonality. Further, temporary programs do not allow the insurer the opportunity to provide desirable services and features to their policyholders.

2) Services and Features

Services and features are in demand for consumers in other markets…why not insurance? In a 2014 UBI focused study, almost 80% of respondents expressed an interest in services and features such as “theft tracking, emergency response and vehicle wellness.” To this point, with retention rates nearing 90%, insurers are seeking out different ways to keep their customers “sticky” and with good reason—long-term customers are more profitable, are more engaged, and are less expensive than acquiring new customers.

Several of the insurance companies we support are actively working to incorporate our proprietary crash and claims services into their UBI product. Crash and claims services align with the insurance promise made at policy inception. Using connected car technology and precise crash algorithms, insurance companies are immediately notified when an accident is detected. This information can be used to quickly provide benefit to the customer in the form of roadside assistance, or to arrange for a rental car, or even to notify first responders in the event of a major accident with injury. Besides providing tangible benefit to the customer, these services also help the insurer close the claim quickly and reduce loss and expense ratios.

OBD devices used in UBI programs can provide many features to customers. The device is capable of diagnosing and demystifying the mysterious check engine light typically attributed to a Diagnostic Trouble Code (which usually results in a trip to the mechanic and a $80-100 bill). Beyond vehicle diagnostics, the device can assist in tracking business mileage, keep an eye on your teen driver, and be used to locate the vehicle if stolen. Currently, Octo supports several programs that use these types of features.

3) Supplemental Data

The genesis of UBI arose from insurers seeking data sources that could be used to accurately and fairly rate their auto insurance customers based on current driving behavior, in lieu of using historical driving, claims data and other proxies. In the first iteration of UBI, speed, mileage, location, time of day and certain events did a good job of accomplishing this; however, many companies soon realized that driving behavior alone does not provide the full story. Insurers want and need contextual data. Contextual data sources such as weather, traffic density, geocode, and speed limit provide a more accurate depiction of the risk. Many of our partners benefit from supplemental data and even display them on their customer portals.

4) App as a Device and Hybrid Solutions

Who doesn’t have a smartphone? With 2016 smartphone forecasts coming in at 209 million, the answer is virtually everyone. When considering people spend more time on apps than desktop and mobile web combined, one can see consumers love a good application. Insurance companies know this to be true and have developed applications for various services such as claims reporting, policy management, and policyholder convenience. Since smartphones have embedded capabilities suitable for collecting location and event data for UBI rating (GPS, Accelerometer, gyroscope), many solutions are available in the market today, including our own OctoU.

Unfortunately, standalone apps have their limitations; they are incapable of “connecting” vehicles and many valuable vehicle performance data elements taken from the OBD (i.e. VSS, DTC codes, RPMs) are unavailable. This said, hybrid products that utilize simple OBDII dongles coupled with Bluetooth Low Energy (BLE) technology and paired to a mobile phone provide the best of both worlds –a connected car with rich vehicle data, and all the benefits of a mobile app.

Emerging trends can only be addressed if you’re working with the right partner. Contact us to discuss how we can help you meet your business needs.

How Telematics is Changing Driver Behaviour

Insurance telematics devices tend to increase driver awareness

According to a recent report by the Insurance Research Council, an independent US-based non-profit research organization, telematics insurance devices appear to be successfully changing driver habits.The IRC Auto Insurance Telematics – Consumer Attitudes and Opinions Report, which reviewed 1135 drivers during the month of June 2015, reveals that 56% of the drivers participating in the survey reported that they had changed their driving style after installing a telematics device on their vehicle. In particular, 36% reported having made small changes to how they drive, while 18% acknowledged that they had made significant changes and only 38% declared that they had made no changes at all to their driving habits.

Moreover, of the 82% of respondents who declared that they received information on their driving behaviour from their insurance company, 81% said they reviewed the information and 88% found the information helpful.Elizabeth Sprinkel, IRC Senior VP, declared that the findings “suggest that having telematics devices installed in vehicles can play a beneficial role in promoting safe driving and reducing the frequency of auto accidents and their associated costs … While we can’t say with certainty that the changes drivers make are always for the better, or whether beneficial changes that are made become permanent, we can confidently say that the introduction and use of telematics technology is a move in the right direction.”Indeed, telematics insurance is not just about reducing the cost of insurance policies and providing emergency services.

It increases road safety by pro-actively alerting drivers to imminent dangers or unsafe driving (speeding, hard braking, etc.) and it also is an invaluable educational tool that can be used to show users how to improve their driving styles and habits.During the course of 2015, Octo Telematics introduced two new products that, amongst other advantages, also increase driver awareness on driving styles and habits.Octo U, which is a free app available for both iPhone and Android smartphones, automatically collects, analyses and stores telematics data on driving behaviour. It serves as an invaluable learning tool to show drivers how to improve driving, alert them to recurrent dangers (speeding, hard braking, etc.), how to improve petrol consumption and improve road safety in general.Rider 2V, another recently presented Octo product, which allows motorcyclists and scooter riders to automatically record data and video on their journeys, not only provides them with clear and unequivocal evidence in case of accidents, but also allows them to view the filmed video and review their driving style.

For further information: 

  • Octo Telematics Launches “Octo Rider 2V”
  •  Octo Presents “Octo U” App
  • Octo – What We Do
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