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Defining and Measuring Success for Digital KPIs

Defining and Measuring Success for Digital KPIs
Published 3 December 2021 
By James Anderson, Paul Proctor, Srinath Sampath, Galliopi Demetriou

“CIOs should develop metrics and set goals that lay out their digital business journey and sharpen expected business outcomes. IT CIOs should use digital business KPIs as leading indicators of enterprise performance to drive executive decisions and explain the benefits of digital investment.”

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