Platform helps customers save on car ownership costs, earn money, be greener and use telematics technology to make roads safer.
Today in London Omoove is opening its Sharemine platform to community managers and the public.
The Sharemine platform is web-based and fully-customisable. It allows individuals and companies to easily set up their own, online car-sharing and ridesharing mobile communities and then act as community managers. They are then able to offer members vehicles for hire, the opportunity to share their cars, as well as the chance to share rides with each other.
Carowners providing their cars to the community can gain the maximum value from their vehicles when they are not being used. For example, if commuters are driving to the train station, rather than paying for parking during the day, they could allow a local business or entrepreneur acting as a community manager to rent their car for local usage and therefore earn money, rather than spending it. Sharemine also allows for ‘thematic’ communities, such as sports fans arranging transport to away games, or parents looking to carpool for school drop-offs and pick-ups.
Edwin Colella, Chief Sales and Marketing Officer of Omoove said: “At its heart the sharing economy is designed to help individuals create communities that benefit each other, whether that is by saving money, saving time or creating new ways to earn by making their assets work harder.
“The high cost of vehicle ownership means that this area has huge cost savings potential for car owners. Technology means ride and car-sharing is increasingly accessible to everyone and Sharemine provides a simple-to-use way for everyone to be part of their community, while also doing their part for the environment. It enables anyone to become a shared-mobility entrepreneur through operating a car- or ridesharing community.”
Sharemine will be generally available in Italy, Spain and the UK in October 2017, with further EU countries to follow. Sharemine will be launched in the US in Q1 2018. Sharemine has been developed by Omoove, a fully-owned subsidiary of Octo, which focuses on creating Shared Mobility solutions.
Omoove supports its customers at every stage of their growth.
Today we are at the official launch of Adduma Car, the new car sharing operator that works in the city of Florence.
The electric car sharing service is based on the Omoove Shared Mobility Platform that provides state-of-the-art technology features and high security standards for users.
The 16th European Mobility Week, a flagship campaign for Mobility and Transport, will take place from 16th to 22th September 2017. Over 2,000 towns from across Europe have organised events to encourage residents to try out alternatives to traditional means of transport.
The theme of the 2017 campaign is ‘Clean, shared and intelligent mobility’, with the call-to-action ‘Sharing gets you further’.
Omoove will participate at the European Mobility Week that aims to by highlight alternative forms of transportation such as bicycle and car sharing, and demonstrate innovative solutions for sustainable mobility.
Omoove will present its proven cloud platform that enables the rapid development of new mobility offers to its clients: Insurance Companies, Fleet Managers, Car makers and Car Sharing Operators and Corporate Car Sharing.
Tech Tour is the one of the largest investor-oriented communities in Europe connecting entrepreneurs, investors and corporate partners from across the world. All Tech Tour events realised the need for a trustworthy and transparent environment, in which experts could share best practices and transfer knowledge across a network to identify and support the best emergent technologies in Europe.
Throughout the years Tech Tour and Europe Unlimited have been bringing together the most active corporations and investors in Europe and connecting them with the most promising entrepreneurs to establish smart partnerships and drive innovation.
Omoove will sponsor the Italian Tech Tour 2017, an event that promotes innovation and investment for the best technology companies in Italy and showcases the regions’ best investment opportunities.
Edwin M. Colella, Omoove Sales & Marketing Officer will present Omoove and Sharemine and talk about an emerging Shared Mobility Market.
Shared Mobility is an high growth market that allows travels even those who don’t own a car, but only a license allowing to cut property and insurance costs.
The Car Sharing has entered our daily lives making it possible to guide even those who did not own a car, but only a drivers’ license doing possible to cut down on property and insurance costs.
The Car Sharing, it first welcomed in the big cities with great enthusiasm and then to reach the success, companies have also start to become part of the context of sustainable mobility.
To support the theme of environmental, economic and social sustainability, all companies, manifest their willingness to introduce the ethical component into the strategic vision of enterprise, through the effective management of issues of social and ethical impact (of issues) within and in the areas where they work, identifying themselves as a Corporate Social Responsibility.
The Car Sharing has spread even at corporate level, involving company to start a Corporate Car Sharing service.
The meaning of Corporate Car Sharing for a company means offer to employees a convenient mobility solution, even for those who do not have a corporate car assigned, through a dedicated fleet of vehicles for shared use among employees.
Corporate Car Sharing allows the Companies to optimize their fleet management and significantly reduce fleet-related costs over the long term. It also allows to offer to their employees an attractive mobility solution. Thus, employees are always mobile even if they don’t have a company car, and they don’t have to use rental cars or public transportation for business trips. In this way, your employees can save not only on costs but also on time.
At a corporate level, the company can have the freedom to share its vehicles to employees for professional or private use as well.
Corporate Car Sharing is introducing a whole new kind of business mobility and many companies over the world have already chosen to adopt this solution to save the cost for their employees’ car and taxi work travel.
The remedy does not only go through individual companies, but also by individual citizens, schools and public administrations that create most of the traffic themselves.
If you’re a company that needs to make your employees travel in a safe, efficient and sustainable way, you can choose an innovative technology solution.
The meaning of Corporate Car Sharing is simple and straightforward: placing a dedicated fleet of vehicles at company premises for the shared use among its employees.
Corporate Car Sharing allows the Companies to optimize their fleet management and significantly reduce fleet-related costs over the long term. It also allows to offer to their employees an attractive mobility solution. Thus, employees are always mobile even if they don’t have a company car, and they don’t have to use rental cars or public transportation for business trips. In this way your employees can save not only on costs but also on time.
If you’re a company that needs to make your employees travel in a safe, efficient and sustainable way, you can choose an innovative technology solution.
Benefits are both for the company and for employees by generating real savings and by giving each participant the freedom to choose a car that suits its general and specific mobility needs.
From the company standpoint, a Corporate Car Sharing Solution can:
> Reduce the Total Cost of Mobility and the use of extra-fleet vehicles (taxi, car rental…) so that all vehicles are always deployed with maximum rotation;
> Optimize the use of the company parking;
> Save in time and resources with Advanced Vehicle Management with customizable rules, detailed analytic information, easy reporting and costs center allocation;
> Generate new income by assigning cars to employees while off-work or share them with other parties (car hirers, other…);
> Represent, sponsor and support the technologies company solutions to promote innovation, not only to the clients but also towards the employees to build brand belonging and Corporate Social Responsibility awareness;
> Increase Corporate Social Responsibility for a sustainable shared travel to decrease car renting burdens, reduce carbon footprint, increase talent recruitment and retention rates.
For the benefit of employees, a Corporate Car sharing Solution will: > Generate time saving while maximizing efficiency; > Have an additional chance of use for personal purposes.
At a corporate level, the company can have the freedom to share its vehicles to employees for professional or private use as well.
The employees can book the car for professional use when they have client visits or are visiting the office from another location or they can book the car for personal use during the weekends or outside working hours for leisure activities. Furthermore, employees can choose to share their own vehicle to other colleagues, either for professional use or even for private use.
Corporate Car Sharing is introducing a whole new kind of business mobility and many companies over the world have already chosen to adopt this solution to save the cost for their employees’ car and taxi work travel.
The editor of Shared Mobility met with Mr. Edwin Maria Colella, Chief Sales and Marketing Officer at Omoove
Omoove has been in the Sharing Mobility Market since 2001 and it offers a full suite of products to meet the needs of the most important national and international Car Sharing service providers. From 2016 Omoove is part of OCTO Telematics, the world’s leading insurance telematics provider, to reinforce its technology leadership and create the only Mobility company with a triple integrated play (insurance Telematics, Fleet Management and Car Sharing) with a unique Mobility As A Service platform in the world.
The interview
Shared Mobility: How can Omoove’s technology enable Car Share Operators (CSOs) to achieve greater operational efficiency? Edwin Colella: Omoove solution offers a unique integrated solution for fleet management, car sharing, corporate car sharing and ride sharing operators. Our platform is multimodal, multiuser, multivehicle, and multiengine. In fact, it is Multimodal and Multiuser as it supports all car sharing modalities, including “Station Based”, both “one-way” and “round trip”, and “Free Floating” type service models. This is also available for both public car sharing and corporate car sharing. It is Multivehicle and Multiengine because our on-board devices are ready to be (and currently are) installed on dozens of different types of vehicles (cars, scooters and bicycles), with different engines (combustion, electric and hybrid); they are not invasive and provide for full retrieval of all service relevant data at the end of each vehicle use. The platform dedicated to Car Sharing Operators includes several management consoles for the Operators Teams and Front-End functions for end users: web apps, mobile apps and smart watches apps.
Shared Mobility: In the wider auto industry, more and more connected services in vehicles are relying on the customer’s smartphone as the hub. Are you seeing a shift away from embedded hardware-heavy, car on-board computer solutions in favor of more hardware-light, smartphone-based access solutions?
Edwin Colella: This shift is happening as a result of a number of reasons, including the need for simple and reliable solutions that have been requested by the Car Sharing operators. We are innovating on both sides of the user-to vehicle interactions. Our on board devices are much simpler and easier to install than ever, and we can easily integrate third party devices (including OEM factory installed hardware). On the users experience side, Omoove offers an innovative and multidevice Mobile User Experience for both Android and iOS operating systems. Moreover, Omoove, in partnership with OT, launched the “easyOpen” solution at MWC2017. This introduces the use of a smartphone with Near Field Communication (NFC) technology to quickly and safely manage access to vehicles. It enables users to directly interact with the vehicle using their smart device, even if their smartphone is out of range of network coverage or runs out of battery. The service can also be extended to any wearable device equipped with an SE (embedded Secure Element) supporting NFC technology.
Shared Mobility: How long will it be before CSOs will be offering personalization features (like preferred seating position, music, messages etc.) as soon as the customer steps into the vehicle) as soon as the customer steps into the vehicles?
Edwin Colella: This is an important trend in the innovation path to enrich consumer experience and differentiate Car Sharing from other mobility services. Frost & Sullivan have analysed data to understand driver behavior and offer personalization features. These features include: Wireless induction EV charging, Rapid EV charging, Automated parking, Semi-autonomous driving, V2V technology to provide increased safety, and Calendar-synchronized personal mobility services. All of these technologies will play a pivotal role in improving the experience offered by vehicle-sharing operators. From a pure solution and technology point of view, we already have the tools to analyse driver behavior and offer a more personalized experience to the end users. These innovations will become more and more prevalent from Q1 2018 onwards.
Shared Mobility: eCarsharing (using electric vehicles) presents special challenges due to the unpredictability of the state of charge of individual vehicles. Can Omoove’s technology support operators to handle this and help ensure consistent availability of EVs in a shared fleet?
Edwin Colella: Omoove solutions are currently installed on dozens of different types of electric vehicles. We are also cooperating with national electricity corporation to integrate EV charging stations in key cities will enhance opportunities for CSOs and enable electric vehicle charging solution providers to launch new carsharing operations. Our analytics predictive tools is capable to reduce or eliminate the problem of range deficit in EVs, increasing usage and adoption of EV carsharing.
Shared Mobility: Carsharing technology is yet to penetrate the emerging markets, where only about 20% of the CSOs have taken up to the technology. Do you see this changing any time soon?
Edwin Colella: Latest carsharing market research shows that the global carsharing market is expected to grow at a CAGR (2015–2025) of 16.4% from 7.9 million to 36.37 million members by 2025 and more than 427,129 vehicles by 2025. One-way is expected to reach 20.88 million members by 2025, accounting for 57% of the total market. This growth includes emerging markets and will be probably driven by both regulatory changes and new entrepreneurs looking wintering in the shared mobility sector with new and innovative market proposal for consumers and corporations.
Shared Mobility: What is the thing that excites you most about the carsharing business right now?
Edwin Colella: The economist Professor Rifkin says that the sharing economy is the future of society. To fully embrace the sharing economy, we will require a new business model also in the mobility sector. Personally, I believe that a new group of visionary entrepreneurs will be attracted by this market and challenges. This will give us the opportunity to pursue our innovative proposition and offer them the right solutions to realize their business models. This is what drives me every day and, being part of this mobility revolution is the most exciting challenge!
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