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The Open Innovation Hub: The Future Of Mobility At Bologna Motor Show

The Motor Show is an historic international event dedicated to the exhibition of cars and motorcycles. The 2017 edition took place in Bologna from 2 to 10 December.
In the context of the Bologna Motor Show, Omoove with Octo Telematics sponsored the Open Innovation Hub. This area was entirely dedicated to Universities and Sturtups and designed to promote car culture and encourage the discussion between large companies and new talent.

Omoove solutions facilitate innovation in the Shared Mobility markets allowing car sharing operators to offer an innovative and unique service to their clients.  In this event, Omoove, presented the face recognition and the easyOpen technology,  to start a car sharing experience with a selfie and continue the journey without keys.

Learn more about it here!

Omoove Uses Zuora To Manage The Complex Usage-Based Pricing Of Vehicle Sharing And Telematics

SAN MATEO, Calif.–(BUSINESS WIRE)–Zuora, Inc., (NYSE:ZUO) the leading cloud-based subscription management platform provider, announced today that Omoove, the European leader in technology solutions for the mobility market, is using Zuora to manage and grow its subscription business and support the high usage-based billing volume of its customers including Enjoy, an Italian vehicle sharing service offered by Eni, the $86 billion multinational oil and gas company.

Omoove is a leading European technology service provider for smart mobility corporations, offering end-to-end shared mobility and fleet management technologies and solutions for vehicle sharing operators, fleet management companies and car makers. Omoove operates more than 20 smart mobility services across Europe with about 200,000 connected vehicles, 1 million registered users and more than 400,000 rentals per month (as of 30th June 2019).

The global transportation industry is increasingly being disrupted by new technology and changing customer preferences. According to the recent The End of Ownership survey conducted by the Harris Group on behalf of Zuora, 60 percent of Italian adults wish they could own fewer physical goods and 77 percent of Italian adults believe that in the future, people will subscribe to more services and own less. While car sales are declining in Europe, the ride-sharing market is growing at a 33.7 percent compound annual growth rate (CAGR) and is expected to hit $4 billion by 2024. Omoove’s success is dependent on quickly adapting to such changes in consumer spending preferences.

As the era of ownership is closing, it is giving rise to the era of usership and Omoove is one of the companies leading the charge. In order to meet the evolving needs of its customers, Omoove offers flexible pricing and packaging options that can be customized to meet its various requirements. The company needed an enterprise monetization system which would help it growwith new pricing strategies like usage-based billing.

Omoove deployed Zuora to help it offer usage-based billing for one of its most important customers—Enjoy, a car-sharing service fully designed and owned by Eni to revolutionize mobility in the major Italian cities with easy access, competitive rates, and better customer experiences.

The Zuora platform enables Omoove to manage the entire payment and billing cycle of Omoove’s services and the extremely complex subscription billing based on several different factors including the type of car, miles driven, time, discounts, deposits, and extra fees for out of country driver’s licenses.

“We understand that the “one-size-fits-all” approach does not work in the Subscription Economy. Using Zuora will help us meet the different needs of our diverse customer base and grow our business,” says Edwin M. Colella, VP Mobility Sales & Marketing at Omoove. “We will now be able to offer customers more freedom to tailor packages to meet their unique needs. Omoove is proud to offer Enjoy, one of our most valued customers, the flexibility to pay based on how much they use our services. In the future, we will be looking at expanding Zuora to all our other customers around the world.”

About Omoove

Omoove is the European leader in providing innovative technological solutions dedicated to shared mobility. Its proven cloud platform enables the rapid development of new mobility offers to its clients: insurance companies, fleet managers, car makers and car sharing operators and corporate car sharing. Omoove operates more than 10 car sharing services in 14 cities with about 5,000 cars and scooters, 600,000 registered users and more than 370,000 rentals per month. Founded in 2001, Omoove is wholly-owned by Octo Telematics, the largest and most experienced insurance telematics company in the world for number of registered users and managed vehicles. Omoove is headquartered in Rome with offices in France, Spain, UK, Germany and the United States.

About Zuora, Inc.

Zuora provides the leading cloud-based subscription management platform that functions as a system of record for subscription businesses across all industries. Powering the Subscription Economy®, the Zuora platform was architected specifically for dynamic, recurring subscription business models and acts as an intelligent subscription management hub that automates and orchestrates the entire subscription order-to-cash process, including billing and revenue recognition. Zuora serves more than 1,000 companies around the world, including Box, Komatsu, Rogers, Schneider Electric, Xplornet and Zendesk. Headquartered in the Silicon Valley, Zuora also operates offices around the world in the U.S., EMEA and APAC. To learn more about the Zuora platform, please visit

© 2019 Zuora, Inc. All Rights Reserved. Zuora, Subscribed, Subscription Economy, Powering the Subscription Economy, and Subscription Economy Index are trademarks or registered trademarks of Zuora, Inc. Third party trademarks mentioned above are owned by their respective companies. Nothing in this press release should be construed to the contrary, or as an approval, endorsement or sponsorship by any third parties of Zuora, Inc. or any aspect of this press release.

Comunicato Stampa Omoove – Zuora (ITA)

Omoove – Zuora Press Release (ENG)

Car Sharing Has Never Been So Easy

Car Sharing is a service that allows registered users to use a vehicle paying it only according to the utilization. To do this, just follow these quick steps:


Initially, it’s necessary to register on the website of the Car Sharing operator, entering all data information such as driving license, identity card and credit card. At the end of the registration, after the positive outcome of documents verification, you will receive an email confirmation of registration and a unique and personal pin code, which can be used to rent the vehicle.


The user can search the vehicle through two channels: the operator website or a smartphone App.

For most operators, the reservation is free for more or less the first 15 minutes, then a per-minute rate starts. If you realize you don’t need the vehicle you have booked anymore or you don’t have time to reach it within 90 minutes, you can cancel the booking, so that the car could be available for other users.

Through App, you can locate available vehicles close to you or to the closest address that you are looking for, or better if you find an available vehicle on your way, you can take it for immediate use without a reservation.

Once you have reached the reserved vehicle, you can unlock it via the App by pressing the “open vehicle” button; otherwise, in order to open a vehicle found along the road just enter the vehicle code and the license plate on the App, then press the “open vehicle” button.


Finally, before leaving, you will be asked short questions about the state of the vehicle, both external and internal, and concerning cleaning or the absence of keys. In case of one or more of these problems, it is good to report it through the App. If the selected vehicle is not suitable for use, you can decide to leave it and choose another one.

Once car’s check-up is finished, it’s time to go. The key is inside the vehicle ready for ignition, put in motion and enjoy your trip.

There are two types of Car Sharing: one is station based, the other is free floating. In the first case, you find the vehicle parked in a specific area of ??the city and you can only finish the rental within that area. In the second case, you find the vehicle in a specific parking lots dedicated to the Car Sharing operator, you can go anywhere in the city, but you have to finish the rental by parking the car in those specific lots.


Before getting out of the car, you need to check that you have closed windows, turned off lights, pulled the parking brake and then you can finish the rental. Immediately after, the amount due will be charged to your account.

At the end of each rental, you will receive a summary email containing the following information: rental number, vehicle registration number, place and time of start and end of rental and total duration.

However, once confidence is acquired, unlocking a car, getting on board and driving around the city will become as easy as opening the home front door.

Shared Mobility Systems: an updated survey on methodological tools to solve planning problems

By Horacio de la Fuente, Editor at

On October 13, 2018, researchers Gilbert Laporte, Frédéric Meunier and Roberto Wolfer Calvo, published an article online (by Springer Nature) regarding shared mobility systems.

The article provides an update review on methodological tools to solve most planning problems raised by shared mobility systems. Here there are some of the key issues.

Transportation habits have been significantly modified in the last ten years since the introduction of shared mobility systems. These emerged as a partial response to the need of resorting to green means of transportation and to the desire of being more flexible in the choice of journeys, both from a spatial and a temporal point of view.

On the one hand, Shared Mobility systems have taken advantage of the interest of riders for shared experiences. On the other hand, their success has been possible as a result of the recent advances in information and communications technology.

1 Introduction

The world of transportation has witnessed a mini-revolution in June 2007 with the launching of the Vélib’ bicycle sharing system in Paris. Initially 20,000 bicycles were deployed on over 1200 free-access stations. In the first year 200,000 users were registered, and 26 million bicycles were rented. Since then, the phenomenon has known a considerable growth.

Bicycle sharing really has taken off with the advent of communication and information technologies which allow for automatic billing and monitoring. In June 2014, there were over 712 bicycle sharing systems in the world, involving over 800,000 bicycles.

At the same time, a number of Car Sharing systems have also been implemented. Again, the first one (Autolib’) was set up in Paris in 2007. Navigant Consulting predicts that the number of Car Sharing members will grow over 12 million worldwide by 2020 and will generate over US $ 6 billion in revenue. According to other researchers the growth and expansion of Car Sharing systems will be fueled by high energy costs, limited and expensive parking, improved technologies and increased demand for personal vehicle access in developing countries.

Car and Bicycle Sharing systems have given rise to a fast-growing industry operating according to new specific business models, which people are just now beginning to understand.   The central operational problem faced by Shared Mobility systems operators is to maintain an adequate number of vehicles in each station. Indeed, too many vehicles can impede their return, whereas too few can result into lost demand.  The Shared Vehicles can be bicycles or cars.

2 Station location

The bicycle’s availability is a key factor in the success of a shared bicycle system. But it is also crucial that users should be able to find stations within walking distance of their starting point and destination. Budget and space availability constrain the number of stations and their locations and test the design of a system that has good performance.

3 Fleet dimensioning

Given the locations of the stations, how many bicycles should be deployed in order to capture the demand and thus ensure the system’s viability? Given the travel patterns, how should the bicycles be distributed? What should be the size of the stations?

The authors stressed the importance of deploying the right number of bicycles in the right locations because this affects their utilization rate and the way in which these circulate within the system.

4 Station inventory

The station inventory refers to determining the ideal number of vehicles to be located at each station. Companies are always looking for the best algorithm to relocate the vehicles at a minimum cost, while satisfying the demand. An interesting feature of this approach is that the satisfaction of the demand is modeled via probabilistic constraints. The relocation process is roughly taken into account and assumed to occur before the system is opened.

5 Rebalancing incentives

The need to rebalance stations by redistributing vehicles over time is essential for the success of a shared mobility system. Incentives can be used to encourage users to pick up vehicles at stations that have a large supply and to return them to low-inventory stations.

6 Vehicle repositioning

Vehicle repositioning can be static or dynamic. In the first case it usually takes place during the night while in the second case it happens during the day. Most research on vehicle repositioning concerns the static case, partly because it is easier to shape and also because the impact of repositioning is more important during the night.

7 Conclusion

The researchers highlight that there is already a wide range of methodological tools to solve most of the planning problems raised by shared mobility systems. However, research questions remain open. In particular, the article express that some interesting combinatorial questions remain to be investigated.

For example, determining the optimal inventory level at each station is an important aspect of the rebalancing problem that has not yet received much attention and should ideally be studied within a theoretical framework.

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