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How to make MaaS a success in your mobility policy

Just like the job of the Fleet Manager has transformed into that of a Mobility Manager, the car policy is evolving towards a mobility policy. Corporate mobility has become much more than just providing cars or LCVs – it’s about organising individual and shared transport in all its shapes, with people, planet and profit as key drivers.

In today’s corporate mobility policy, Mobility as a Service (MaaS) plays a touchstone role. But how should you build a MaaS strategy that motivates your employees to get the most out of all the mobility options that it provides? Like most strategies, a step-by-step approach is probably the best practice.

1. Understand your current status

Inventorize the mobility needs that exist within your company. This is dependent on your company’s location, your employees’ commutes, and their business mobility needs.

2. Identify stakeholders

Human Resources, Finance, Procurement, Facility Management, Sustainability,… the list of corporate departments with an interest in corporate mobility seems to get longer every year. It’s important to identify who they are in your case, and how MaaS can benefit their specific strategy – in other words: find out “what’s in it for them”.

3. Go to the market

Depending on where you are, the mobility solutions on offer may range from fairly narrow to relatively broad. Within those restrictions, find the suppliers whose mobility offers best fit your need.

4. Test and validate

And which ones best fit your need? The best way to find that out is to test them. Seek out motivated drivers to set up pilots. This will help you validate what works (and why, and to which degree).

5. Implement at an appropriate level

The MaaS landscape is still very fragmented. Mobility providers typically operate locally – often in specific cities rather than entire countries. That means pilots (and eventual mature MaaS programmes) may have a very limited geographic scope.

6. Follow up and develop

MaaS is an industry in constant flux and perpetual development. Today’s limits may have moved by tomorrow. Keep adapting your MaaS strategy to what’s on offer – because it will evolve all the time.

7. Don’t wait for perfect

Universal MaaS – all solutions available everywhere – is so far away that it may never happen. But don’t let ‘best’ be the enemy of ‘better’. Accept that the perfect MaaS solution may never arrive. Work with the improvement that the MaaS solutions that do exist can offer you.

Source: Fleet Europe –

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